Marketplace infographics
by the gdefoto retouching studio
GET THE PERFECT PRODUCT CARD IN ONE CLICK:
Marketplace infographics: order quality design to boost sales
- Order marketplace infographics and get a finished solution that turns your product description into visually compelling and informative content. Our team creates infographics that tell the story of your product better than any text or ordinary photo. We know that buyers make decisions in seconds, and informative images are the way to attract and hold attention while highlighting a product's key advantages.
- Every product card is adapted to the requirements of a specific online store and product, taking into account unique formats, preferred image sizes, and quality standards. We create the image from your photo or from scratch, including custom design, thoughtful data layout, and elements that boost click-through. Every detail works to draw attention to your product and convey all the key features to the buyer.
- Our service includes several levels of work that cover creating a unique design, testing variants to maximize CTR, and full compliance with the platform's technical requirements. You get not just a pretty picture, but a tool that improves the perception of your product, builds buyer trust, and increases your sales.
- Invest in infographics for your product today to ensure long-term growth and success for your product. This investment delivers not only instant results in the form of higher sales, but also helps your brand become more visible and gain a stronger foothold in the market. Visually appealing and informative product cards strengthen buyer trust and create lasting interest that keeps working for you with every new visitor.
- The long-term benefit is clear: a quality image of your product is formed, which supports its recognition and strengthens its position in marketplace and online store search results.
- Don't wait for competitors to overtake you, order marketplace infographics today and unlock new opportunities for your business to grow!
Your marketplace sales can grow by 30% - order infographics that work
Research conducted in e-commerce shows that products with quality marketplace infographics attract 30% more attention than those presented only with text descriptions and standard photos. On marketplaces such as Amazon, Etsy, and eBay, highlighted key features and product advantages hold the user's attention longer than plain product cards.
Studies of buyer behavior also confirm: more than 60% of users make a purchase decision based on visual data.
Roughly speaking, (almost) no one reads the description. This effect is especially noticeable in categories that require complex and precise explanation, such as electronics, home appliances, and cosmetics. In these categories, buyers want to immediately see how a product differs and how it can be used, and infographics for boosting sales help shorten the customer's path from learning about a product to adding it to the cart, because they simplify the perception of complex information by highlighting the main features.
According to marketing research, the use of product card infographics significantly increases the effectiveness of product sales. Research from the Nielsen Norman Group and HubSpot shows that visual content lets users perceive information faster and more effectively. For example, materials with infographics receive on average 94% more views than text materials. In addition, studies confirm that people retain up to 65% of information presented visually, compared with 10% when reading text.
For marketplaces such as Amazon and eBay, adding dimensions and diagrams increases engagement and conversion, helping a product stand out from competitors. Studies also show that pages with infographics receive 650% more interactions compared with purely text pages, which strengthens the product 'stickiness' effect and has a positive impact on SEO and search rankings.
Cited research links:
https://blog.hubspot.com/marketing/infographic-stats - statistics on the effectiveness of infographics for marketing.
https://blog.hubspot.com/marketing/visual-content-for-conversion-rates - on how visual content, including infographics, affects conversion.
https://blog.hubspot.com/marketing/visual-content-marketing-strategy - on the role of visual content in marketing strategies.
A brief overview of product card infographic services and their value for business
Our services for creating marketplace infographics are a comprehensive solution that helps your product stand out effectively and increase sales. We create not just images, but powerful visual tools that hold buyers' attention and boost conversion. Well-designed infographics set your product favorably apart from competitors and offer a whole range of advantages.
- Attracting and holding attention. On marketplaces, buyers often have to choose from many similar products.
Visual materials that emphasize a product's key features immediately attract the target audience.
This approach makes information easier to grasp and clearly demonstrates why your product meets buyers' needs, increasing its chances of being chosen and purchased. - Higher click-through and conversion. Our product cards convey a product's advantages, making information accessible and easy to grasp. Studies show that products with thoughtful, informative cards get more clicks, because buyers prefer products that are instantly clear visually. This is especially important for complex products, where key features must be conveyed quickly. Such images shorten the path from interest to purchase, which boosts conversion and benefits your business.
- Professional design and adaptation for marketplaces. Every project is developed with the requirements of specific platforms in mind, such as Amazon, Etsy, eBay, and Walmart. Our designers tailor visual content to the marketplace format, allowing the product to look attractive and professional. This approach ensures not only technical compliance but also maximum visual impact, enhancing the product's appeal.
- Competitor analysis and focus on the target audience. Work on a project begins with competitor analysis and study of the target audience to present your product to its best advantage. This lets us create materials that not only showcase the product but also address buyers' needs. We provide visuals that attract attention and stimulate sales, answering customers' questions and expectations.
Title slide - $19
Development of an eye-catching cover based on competitor analysis and test display in search results.
This option suits those who want to immediately highlight a product's main advantages and draw attention to its unique qualities.
Click-through (CTR) testing - $42
Creation of three cover variants for click-through testing and selecting the optimal format.
Recommended for products where a high CTR is important to capture maximum audience attention.
Turnkey package - $17
This plan includes the full work cycle: analysis of the product's features, competitive assessment, and development of two covers emphasizing the main advantages.
The ideal choice for those who want a thoughtful visual solution with no extra effort.
Design from a ready brief - $13
Development of infographics based on the technical brief you provide.
Suited to those who know exactly how the final product should look and want a specific solution.
Format change for Amazon/Etsy - $5
Adapting the image for another marketplace's needs or replacing the product in the current design.
A great option for those who want to use infographics on different platforms.
Enhanced content (rich content) - $17
Creation of rich, informative content with extra graphic elements that help attract and hold attention.
This package suits those who want to stand out from competitors and make their infographics more interesting and clear.
Infographics price calculator
How to order marketplace infographics: step by step
Ordering infographics for your product is simple and convenient. We've prepared a step-by-step guide so you know how the process works, from the first request to receiving the finished work. Read the stages carefully so you know what to expect at each one, and submit a request when you're ready to start!
How to start working with us
Submit a request
The first step toward creating quality infographics is to submit a request. You can do this by filling out the form on our website or contacting us directly. In the request, provide your contact details so we can reach you promptly, along with your main wishes for the future infographics.
Describe exactly what you want to receive: data visualization, a graphic presentation of products, or perhaps something unconventional. The more detail you provide about your needs, the more precisely we can offer a solution that fits your business perfectly.
We'll clarify all the important points
Discussing the details
After you submit a request, we'll contact you to discuss every aspect of the project in detail. We'll clarify your goals, the features of the product or service, the target audience's requirements, and the necessary design elements. We'll also suggest a suitable style and format for the infographics. It can be a minimalist, bright, or restrained design - it all depends on your goals and preferences. At this stage we'll also ask additional questions to make the project as effective as possible and fully aligned with your expectations.
A work plan for your convenience
Confirming the terms
Once all the details are agreed, we'll prepare a work plan. It will include deadlines, the main stages, and the project cost. This plan lets you know in advance when you'll receive the result and what costs will be involved. We strive to make the process as transparent as possible to avoid any misunderstandings. At this stage you can make your adjustments or discuss additional wishes if needed. We aim for the result to fully match your expectations.
Your chance to make changes
Approving the layout
Once work begins, our team creates a preliminary infographic layout. We'll send it to you for approval so you can evaluate the results and make any edits. At this stage you can suggest changes to the color scheme, the placement of elements, or other aspects. We'll take all your wishes into account so the final version matches your vision and goals as closely as possible. This stage is a chance to perfect the project before it's finished.
Note: edits are a natural part of the process! We work in a dialogue.
A simple and convenient payment process
Paying for the order
Once you approve the layout and all the terms, we'll offer you convenient payment methods. After payment is confirmed, our team will begin work on the project. We guarantee strict adherence to all deadlines and work stages so you receive the finished infographics exactly on the agreed schedule. This approach gives you confidence that your project will be done well and fully in line with the agreement.
A perfect result, ready to use
Receiving the finished work
The final stage is delivering the finished infographics to you. We'll prepare the final file, run all the necessary checks, and make any last adjustments if needed. The finished work will fully match your wishes and the marketplace's requirements. We guarantee a high-quality result, and you'll be able to use the images right away to promote your products or services.
Frequently asked questions (FAQ)
During the process of creating product infographics, our clients often have questions about the work stages, turnaround times, payment terms, and options for making edits. To make the process more transparent and clear, we've gathered the most common questions and answers. This section will help you better understand how we work, what we'll need from you at each stage, and what results you can expect.
1. What types of infographics can I order for marketplaces?
2. How long does it take to create infographics?
3. How does the layout approval process work?
4. Can I order infographics for several products at once?
5. How is payment made and what methods are available?
6. Can changes be made after the project is finished?
7. What materials do I need to provide to get started?
8. Which marketplaces do you create infographics for?
9. What should I do if I don't know which type of infographics I need?
10. In what format will the finished infographics be delivered?
Examples of work and case studies
Our team creates infographics that help products stand out and attract attention on marketplaces. This section presents several examples of our successful projects, each of which solved unique client challenges and was tailored to the specifics of their products and audiences.
Want your product to stand out on the marketplace?
We understand that in a highly competitive environment, visual design plays a key role in sales success. Quality infographics not only attract attention but also help convey the value of your product to the buyer, building trust and encouraging a purchase. Our specialists have experience in creating unique graphic solutions that emphasize the strengths of your product and adapt it to the requirements of a specific marketplace.
What you get by working with us:
- A personalized approach: We take into account the features of your brand and product to create infographics that truly make your product stand out from the rest.
- High-quality design: Our team of professionals knows how to present information correctly so it catches the eye immediately and holds attention.
- Full support at every stage: From discussing the concept to delivering the finished files - we're there to make the process as comfortable and transparent as possible.
- Adaptation for any marketplace: No matter where you sell - on Amazon, Etsy, eBay, or Walmart - we'll ensure full compliance with the platform's technical and stylistic requirements.
Our team will create infographics that help your product become more visible and appealing to buyers.
A checklist for choosing infographics
When you're deciding which infographics will best suit your product on a marketplace, it's important to consider several key factors.
Here's a checklist to help you make a balanced decision:
- Define the goal of the infographics
What tasks should they solve? For example, increasing click-through, highlighting a product's advantages, or drawing attention to unique features.
Infographics can focus on visual appeal, a detailed description, or attracting an audience through comparisons and ratings. - Choose the right type of infographics
Title slide: works well for the first visual contact.
Rich content: for a detailed description of a product's features and advantages.
Turnkey infographics: a full service package including design development and adaptation for a specific marketplace. - Analyze the target audience
Who are your buyers? It's important that the infographics match the expectations and preferences of the audience, whether they're young moms, sports enthusiasts, or pet owners.
Think about which elements (icons, fonts, colors) will best suit this category. - Assess the competitors
Study how similar products are designed on marketplaces. This will help you determine how you can stand out.
Pay attention to competitors' infographics and decide which elements can be improved or supplemented. - Check compliance with the marketplace's requirements
Each platform (for example, Amazon, Etsy, eBay) has its own technical requirements for image size, resolution, and format.
Make sure the chosen format meets the platform's requirements to avoid problems with uploading and display. - Align the style with your brand
It's important that the infographics support your brand's overall style and connect with the rest of your marketing elements.
This will help create a cohesive perception of the brand and improve recognition among buyers. - Think through the key messages
Which main features or advantages of the product do you want to emphasize? They should be clearly presented in the infographics.
The information should be easy to grasp, with short, clear text and visual accents. - Define the budget and deadlines
Understanding your budget and deadlines will help you settle on the scope of work and the type of infographics.
Keep in mind that complex, multi-layered infographics take more time to develop. - Choose the right file format
Decide which format you want to receive the finished infographics in (JPEG, PNG, PDF) depending on the marketplace's requirements.
Make sure the files meet all technical standards. - Plan for the option to make changes
Discuss with the designer or agency the terms and number of possible edits so you can be sure the final result meets all your needs.
infographics: what they are, a detailed definition
Infographics (from the words 'information' and 'graphics')
Infographics (from the words 'information' and 'graphics') are a method of visually presenting data, knowledge, or information using graphic elements.
The goal of infographics is to make complex or extensive information more understandable, accessible, and memorable for a broad audience.
Core tools of infographics:
- Data visualization: Uses charts, diagrams, icons, and illustrations to present numerical and factual data.
- Combining text and images: Combines brief text descriptions with visual elements to reinforce understanding.
- Structured presentation of information: Presents information in a logical sequence, making navigation and absorption of the material easier.
- Aesthetic design: Attracts attention with an appealing color palette, typography, and layout of elements.
Goals and advantages of infographics:
- Simplifying complex information: Makes technical or complex data accessible to understanding.
- Improving memorability: Visual images are remembered better than plain text data.
- Attracting attention: A bright, thoughtful design can make information stand out amid a large volume of data.
- Speeding up message delivery: Lets you quickly convey the main idea without having to read long texts.
- Boosting engagement: Stimulates interest and encourages the audience to interact with and share the content.
Areas where infographics are used:
- Marketing and advertising: Presenting products, services, and statistics in an appealing form for the target audience.
- Education: Helping with learning by visualizing concepts, processes, and historical events.
- Media and journalism: Illustrating news articles, reports, and research to improve the perception of information.
- Business analytics: Visualizing corporate data, performance indicators, and strategic plans.
- Science and research: Presenting scientific data and research results to a broad audience.
Types of infographics:
- Statistical infographics: Focus on numerical data, using charts and diagrams.
- Informational (factual) infographics: Provide information on a specific topic without a large volume of numerical data.
- Process infographics: Display a sequence of steps or stages in a process.
- Geographic infographics: Use maps to display data related to locations.
- Comparative infographics: Juxtapose different objects or ideas to reveal differences and similarities.
- Hierarchical infographics: Show the structure or order of elements by level of importance or other criteria.
Key components of successful infographics:
- A clear goal: Defining the main idea or message you need to convey to the audience.
- Knowing the audience: Understanding the needs and interests of the target group to tailor the content.
- Quality data: Using reliable and up-to-date information.
- Simplicity and conciseness: Avoiding information overload and focusing on key points.
- Appealing design: Using visual elements that support and reinforce the message without distracting from it.
Why infographics are effective:
- Visual thinking: The human brain processes visual information faster than text, which makes infographics an effective means of communication.
- Emotional impact: Colors and images can evoke an emotional response, strengthening the message's impact.
- Versatility: Suitable for various platforms and media, including print publications, websites, and social media.
- Viral potential: Easily spread and shared in the digital environment, increasing audience reach.
Examples of using infographics:
- Social issues: Highlighting statistics and facts on important social topics to raise awareness.
- Corporate reports: Presenting financial indicators and company achievements in a clear form.
- Educational materials: Making it easier to understand complex topics for students and learners.
- Health and medicine: Information about health, medical procedures, and disease prevention.
Conclusion
In a highly competitive environment, it's precisely these details that can be decisive for the success of your business.
Infographics are a powerful communication tool in today's information society. They combine art and analytics to present data in a clear and appealing form. Their use promotes a deeper understanding of information, increases audience engagement, and effectively conveys complex ideas.
Our team of professionals is ready to help you create a unique and effective image that emphasizes the advantages of your product and attracts more buyers. We offer a personalized approach, high quality, and compliance with all the requirements of marketplaces and online stores.
Don't miss the chance to stand out from competitors and increase the sales of your product!
Ready to take your business to the next level?
Contact us right now, and we'll start working on infographics that bring you real results.
Which types of marketplace infographics do we create?
We offer various types of infographics, each of which solves a specific task and helps a product better attract buyers' attention on marketplaces. Below are the main types of infographics we create, with a brief description of which goals they suit.
- Title slides
Purpose: Attracting potential buyers' attention at first glance.
Description: A title slide is the first image a buyer sees while browsing the product catalog. It should be bright, informative, and clear in order to interest the user and prompt them to learn more about the product. We focus on an appealing design that quickly conveys the product's key advantages. - Step-by-step instructions
Purpose: Explaining the process of using the product.
Description: For products with more complex use (for example, technical devices or cosmetic procedures), we create step-by-step instructions that demonstrate how to use the product. Such infographics make a complex process clear and make the purchase decision easier by showing that the product is simple and convenient to use. - Comparison tables
Purpose: Comparing a product's features with similar offerings.
Description: Comparison tables help buyers quickly see the advantages of your product compared with competitors. We visualize key parameters such as price, quality, and functionality, and show how your product compares favorably. This is especially useful for products in popular and competitive categories. - Demonstrating a product's features and advantages
Purpose: Visualizing a product's key features and functions.
Description: This type of infographics is used to emphasize a product's unique features, such as material durability, eco-friendliness, compactness, or extra functions. We focus on visual elements so buyers can immediately see what makes your product special and useful. - Rich content
Purpose: An in-depth presentation of a product to create an emotional connection with the buyer.
Description: Rich content presents a product in the form of a detailed description with several images, video, text, and reviews. This helps the customer not only learn the product's features but also see it in action, imagining its use in their own life. Rich content is especially effective for premium products, where it's important to give the customer a sense of high quality. - Mini-instructions and tips
Purpose: A simplified guide or tips on using a product.
Description: Short instructions or tips suit products that require a brief explanation of use or care. We focus on simplicity and clarity, which helps the buyer get oriented faster and make a purchase decision.
Why exactly will our infographics help you stand out from competitors?
- Attracting attention
We use a combination of bright, memorable elements and an intuitive composition so your infographics catch the eye immediately. With a smart choice of colors, fonts, and images, we make the information easy to grasp, which is especially important on marketplaces where buyers browse hundreds of products. - Building trust in the product
Quality infographics help create a sense in the buyer that they're looking at a reliable, well-thought-out product. We pay attention to details such as a stylish presentation of features, clear illustrations, and professional layout, which emphasize the product's high quality. The clearer and more understandable the information is presented, the more trust your brand inspires in potential buyers. - Improving the perception and understanding of the product
We emphasize a product's key advantages and features, such as unique functions, materials, and contents. It's easier for the buyer to grasp and remember information presented as infographics, which has a positive effect on their purchase decision. When time is limited, visual content holds attention better than a long text description. - Increasing click-through and conversion
We see that infographics that emphasize a product's advantages and make it more appealing directly affect click-through and conversion. Comparison tables, mini-instructions, and feature demonstrations help buyers understand faster how your product differs from others and create the desire to proceed to a purchase. - A personalized approach and attention to your goals
Our team approaches each project individually to create infographics that accurately reflect the essence and uniqueness of your product. We follow the principles of branded design and comply with all marketplace requirements so your product looks professional and harmonious on the platform.
Here's what our clients say about the results after implementing infographics:
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Our advantages: why you should choose us specifically to create infographics
Choosing a company to create infographics is a decision that directly affects the success of your product on the marketplace. Here's why our clients trust us and choose us specifically to create unique visual content:
- Experience and professionalism
We have many years of experience working with various product categories, including electronics, cosmetics, clothing, and pet accessories. Our team understands the nuances of each category and creates infographics that effectively emphasize a product's unique features. - A personalized approach to every project
We know that every product is unique, so we approach each project individually.
Our team takes into account the specifics of your product, the target audience, and sales goals to create infographics that perfectly fit your needs. - Adaptation to marketplace requirements
We keep track of the latest changes and requirements on popular platforms such as Amazon, Etsy, eBay, and Walmart. This lets us create infographics that fully comply with technical and visual standards, which simplifies the upload process and improves the display of your product on the storefront. - A high level of quality and attention to detail
Our team of designers pays special attention to every detail, from the choice of fonts and color schemes to the placement of elements.
We create high-quality infographics that not only attract attention but also form a positive impression of your brand, inspiring trust in buyers. - Flexibility and affordable prices
We offer different service packages, which lets you choose the option that fits your budget.
Regardless of the volume and complexity of the order, we find a way to offer competitive prices while maintaining high quality. - Transparency and support at every stage
From the first discussion to the final result, we stay in touch with the client to make sure every stage of the work is transparent and clear. We provide progress reports, take your wishes into account, and are open to adjustments so the final result fully matches expectations. - Positive reviews and proven results
Our clients note a significant improvement in click-through and sales growth after implementing our infographics.
We're proud of the positive reviews that confirm our solutions help businesses succeed on marketplaces. - An innovative approach to design
We keep track of modern trends and apply creative solutions so your infographics look current and appealing.
Our designers know how to combine innovation and ease of perception, creating graphics that are not only beautiful but also functional.
By choosing us, you get a reliable partner who will put in every effort to create infographics capable of making your product stand out from competitors and attracting the attention of your target audience.
Submit a request to discuss how we can help your product reach new heights on the marketplace.
Common mistakes when ordering infographics and how to avoid them
1. No clear brief
How to avoid it: Prepare a detailed brief, indicate the product's key features, the target audience, and your expectations. The more information you provide at the start, the more accurate the result will be.
2. Choosing the wrong type of infographics
How to avoid it: Define the goals of the infographics and consult with a designer or agency. They'll help you choose the type of infographics that solves your tasks as effectively as possible, whether that's a title slide, rich content, or a comparison table.
3. Ignoring marketplace requirements
How to avoid it: Make sure the designer is familiar with the requirements of the marketplaces where you plan to publish. For example, Amazon and Etsy may have different image requirements, and this needs to be taken into account.
4. Underestimating the time for revisions and edits
How to avoid it: Allow time for adjustments and edits in the project schedule. Discuss with the designer the option to make changes and clarify the number of edits included in the price.
5. Poorly thought-out text and visual accents
How to avoid it: Work on the text and accents together with the designer so they accurately reflect the features of your product. Brevity, clarity, and precise accents will help convey the value of the product to the buyer.
6. No testing and evaluation of the result
How to avoid it: Analyze the effectiveness of the infographics after implementation. Pay attention to click-through, the time spent viewing the product card, and conversion. This will help you understand whether the infographics achieved their goals.
7. Unrealistic expectations for deadlines and budget
How to avoid it: Keep in mind that creating infographics can take several days or even weeks, depending on the complexity of the work. Make sure your budget and deadlines are realistic so the result is of the proper quality.
8. An overloaded design
How to avoid it: Keep a balance between informativeness and conciseness. Discuss with the designer which elements are a priority, and remove unnecessary details that don't affect the purchase decision.
9. No unified style with other brand materials
How to avoid it: Make sure the infographics reflect the corporate style and match other marketing materials. This creates a cohesive and professional
how do infographics affect SEO?
Marketplace infographics have a significant impact on SEO (search engine optimization) thanks to several key aspects:
- Increasing the time spent interacting with the product
Quality infographics attract attention and keep users on the product page longer.
This is important for SEO, because search engines take behavioral factors into account, such as the time spent on a page.
The longer a user interacts with a product card, the more likely a search engine is to consider the page useful and improve its ranking. - Reducing the bounce rate
If a product card contains clear and attention-grabbing visual elements, users are less likely to leave the page immediately.
A lower bounce rate has a positive effect on SEO, because search engines consider pages with a low bounce rate to be more quality and useful. - Attracting external links and mentions
Creative and informative infographics often spark interest among users and bloggers, who may share the images on their platforms or link to the product card.
External links from other sites increase a page's authority in the eyes of search engines, which helps improve its position in search results. - Optimizing for visual search
Search engines such as Google are actively developing visual search technologies.
Infographics with high-quality images, a unique design, and the right attributes (for example, ALT tags) can appear in image search. This helps attract additional traffic, especially if the infographics answer specific buyer questions. - Improving UX and conversion, which indirectly affects SEO
A pleasant and convenient design, provided by infographics, improves the user experience (UX).
Search engines take into account how effectively a site answers users' queries, and improve the ranking of pages with good UX metrics. Quality infographics help buyers quickly get all the information they need, which can ultimately lead to higher conversions. - Increasing click-through (CTR) in search results
Product cards with quality images and informative visual elements can also attract more clicks in search results if the infographic image appears in a rich snippet.
A high CTR in search results can be a signal to search engines about a page's usefulness and relevance. - Making it easier to perceive keywords and information
Infographics let you include keywords in context, improving the semantic structure of a page. For example, visual elements such as icons or diagrams can be accompanied by text containing key queries, which makes the page more relevant for search engines.
A product card with infographics that emphasizes a product's important features (for example, health benefits or unique characteristics) and includes text with keywords will rank higher for relevant queries than a card containing only standard images and a description. Thus, quality infographics not only improve the visual appeal of a product card but also help improve SEO metrics, attracting additional traffic and increasing the chances of successful sales.
what they say about us
Reviews from marketplace sellers about the results after implementing infographics
We're proud that our infographics help marketplace sellers increase sales and improve product visibility. Here are reviews from clients who are already seeing positive results from using our work:
- Anna, seller of pet products on Amazon
"After we added infographics to our product pages, the number of views increased by 25%. Buyers started noting that they now better understand which breeds our product suits and how to use it. This helped us reduce the number of questions from customers and build trust in the brand." - Dmitry, owner of an appliance store on Etsy
"Implementing infographics helped improve the click-through metrics of our product cards. Buyers started studying the features more actively, since they now see the product's main advantages right away. As a result, our sales grew by 30% within just two weeks of updating the images." - Helen, brand manager of cosmetic products on eBay
"We needed infographics to highlight the unique ingredients and advantages of our cosmetics. Thanks to the smart visualization from your team, customers started trusting the product more, which led to an increase in positive reviews and repeat purchases. Sales on eBay grew by 20%." - Sergey, seller of sports equipment on Amazon
"Our products became much more popular after we updated the cards using infographics. Buyers now understand faster how our equipment differs from others, and we have fewer returns due to mistaken expectations. The conversion rate grew by 15%, and the product started landing in top positions for queries more often." - Madina, marketer at a home accessories company on Etsy
"Thanks to your infographics, the product started looking much more presentable. The design attracted users' attention, and they started adding products to the cart more often. Our conversion increased by 18%, and we see that customers leave more positive reviews, noting the convenience and informativeness of our cards."
Glossary of terms
- Infographics
A visual presentation of data or information that helps users grasp and understand the content faster. In the context of marketplaces, infographics are used to clearly present a product's advantages, its features, and instructions for use. - Title slide
The first image in a product card on a marketplace, which attracts the buyer's attention. This slide usually contains the product name and main features to interest the user and prompt them to open the card for a detailed look. - Rich content
Graphic and text content of a product card that makes it more informative. Rich content can include several images, video, text blocks, and reviews, which helps buyers get a fuller understanding of the product. - Conversion
A metric reflecting the ratio of the number of purchases to the number of product card visits. The higher the conversion, the more effectively the product card attracts and convinces buyers. - CTR (Click-Through Rate)
A click-through metric indicating the percentage of users who clicked on a product card compared with the total number who saw it in search results. A high CTR indicates the appeal of the card's title or image. - Keywords
Words or phrases buyers use when searching for products on a marketplace. The right choice and placement of keywords in the description and titles helps a product card rise in search results and attract more customers. - SEO (Search Engine Optimization)
The process of optimizing a product card or web page to improve its position in search results on a marketplace or in search engines. SEO optimization includes using keywords, improving the structure, and adding quality content. - Product card
A page with a description, images, and features of a product on a marketplace. The product card is the main tool for attracting buyers and describing a product's advantages. - Behavioral factors
Metrics reflecting user behavior on a page, such as time spent on the page, clicks, and returns. This data is taken into account by search engines and marketplaces to determine the relevance and quality of a product card. - Marketplace
A platform for selling products where various sellers can list their products. Examples of marketplaces: Amazon, Etsy, eBay, Walmart. - Competitor analysis
Studying the features and design of competitors' products to identify advantages and shortcomings. Helps create more appealing and competitive product cards. - Customer experience (UX)
The overall impressions and convenience for the user from interacting with a product card. Good UX makes information easier to grasp and helps increase conversion. - Visual search
A technology that lets users search for products by images. For this, quality infographics are important, as they let marketplaces identify a product by its visual features. - Bounce rate
A metric reflecting the number of users who left a product card immediately after opening it. A high bounce rate may indicate the low appeal of the card or a mismatch with the user's expectations. - Adaptation to the platform
The process of adjusting infographics or a product card's content to the specific requirements of a marketplace (for example, image sizes, file formats) to ensure correct display and increase click-through.
Comparing our services with competitors
In today's world of e-commerce, it's important not only to present a product on a marketplace but also to make it noticeable among many competitors. We understand that you have a choice among various companies offering infographic creation services. Here's why we believe our services stand out from competitors:
- A personalized approach to every project
We don't use template solutions. Every infographic is developed from scratch, taking into account the features of your product, brand, and target audience. This guarantees the uniqueness and effectiveness of the visual content. - A professional team of experts
Our staff includes experienced designers, marketers, and copywriters. The collaboration of specialists from different fields ensures high-quality infographics that not only look beautiful but also sell. - A deep understanding of marketplace requirements
We keep track of the current requirements and recommendations of popular platforms such as Amazon, Etsy, eBay, and Walmart. This lets us create content that fully complies with the technical specifications and rules of each marketplace. - A focus on results
Our main goal is to help you increase sales and boost conversion. We analyze the effectiveness of the infographics and, if necessary, make improvements to achieve maximum results. - Transparent pricing
We offer competitive prices with no hidden fees. Before work begins, you receive a detailed estimate, and the final cost doesn't change during the project. - Meeting deadlines
We value your time and always stick to the agreed deadlines. Clear planning and organized processes let us complete projects on time without loss of quality. - Support at every stage of cooperation
From the initial consultation to final delivery of the project - we're always in touch. We're ready to answer questions, provide recommendations, and take your wishes into account. - Positive reviews and successful case studies
Our clients note sales growth and improved metrics after implementing our infographics. You can review examples of our work and reviews to see the effectiveness of our services. - A comprehensive service
In addition to creating infographics, we can offer additional services: developing a promotion strategy, SEO optimization of descriptions, professional photography, and much more. - Innovation and relevance
We constantly study new trends in design and marketing, and adopt modern technologies and approaches. This lets us create current content that attracts and holds buyers' attention.
- Increased sales: Quality infographics make your product stand out, build trust, and encourage buyers to purchase.
- Time savings: You get a finished solution that meets all requirements, without the need to make numerous edits.
- A stronger brand: A unique style and professional design strengthen the positioning of your brand in the market.
Ready to take your sales to the next level?
Choosing the right partner to create infographics is the key to your business's success on marketplaces. We're confident in the quality of our services and ready to prove it in practice.
Contact us, and we'll develop infographics for you that help you outpace competitors and attract more buyers.
Ready to take your business to the next level?
Contact us right now, and we'll start working on infographics that bring you real results.
Comparing the effectiveness of infographics versus a plain product description
Infographics have proven their effectiveness in improving key metrics on marketplaces. Below are examples demonstrating how the CTR (click-through) and conversion metrics changed after adding infographics to product cards.
- Case 1: An electronics seller on Etsy
Before implementing infographics:
CTR (click-through): 2.4%
Conversion: 1.2%
Average time on page: 45 seconds
After implementing infographics:
CTR (click-through): 3.8% (up 58%)
Conversion: 2.1% (up 75%)
Average time on page: 1 minute 20 seconds
Description:
The seller added infographics to the product cards demonstrating the products' key advantages: technical features, unique functions, and comparative advantages over competitors. This attracted more buyer attention and increased their interest.
Chart of metric changes:
a bar chart showing the growth of CTR and conversion before and after implementing infographics.) - Case 2: A cosmetics brand on Amazon
Before implementing infographics:
CTR (click-through): 1.9%
Conversion: 0.8%
Average time on page: 30 seconds
After implementing infographics:
CTR (click-through): 3.1% (up 63%)
Conversion: 1.5% (up 87%)
Average time on page: 1 minute 5 seconds
Description:
The brand implemented infographics that clearly present the products' ingredients, their advantages for different skin types, and the results of clinical trials. This helped establish buyer trust and encourage them to purchase.
Chart of metric changes:
a line chart reflecting the improvement in CTR and conversion.) - Case 3: A sporting goods seller on eBay
Before implementing infographics:
CTR (click-through): 2.6%
Conversion: 1.0%
Average time on page: 40 seconds
After implementing infographics:
CTR (click-through): 4.2% (up 62%)
Conversion: 2.2% (up 120%)
Average time on page: 1 minute 30 seconds
Description:
After adding infographics showing sports equipment in action, the health benefits, and workout results, the seller noticed a substantial rise in interest in the products.
Chart of metric changes:
place a combined chart to visualize the changes.)
Summary statistics
Research and practical experience show that implementing infographics can lead to the following improvements:
CTR increase of 50-70%
Conversion growth of 60-100%
Increase in average time spent on the page of 30-50%
Summary chart:
a summary chart comparing the average metrics before and after implementing infographics.
Quality infographics significantly increase the effectiveness of product cards on marketplaces:
They attract buyers' attention, making a product more noticeable among competitors.
They build trust in the product by providing clear and understandable information.
They improve behavioral factors, such as time on page and browsing depth, which has a positive effect on product ranking in marketplace search.
Note: The data presented is based on aggregated results and may vary depending on the product category, the quality of the infographics, and the specifics of the audience. For the best results, we recommend conducting individual analysis and testing.
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