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Product Cards for Online Shopping

By Gdefoto Retouching Studio

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Product Cards for Online Shopping stores and platforms: Order High-Quality Design to Boost Sales

  • Order Product Cardsfor Online Shopping stores and Get a Ready-Made Solution that Transforms Your Product Description into Visually Engaging and Informative Content.Our team creates Product Cards that tell the story of your product better than any text or standard photo. We know buyers make decisions within seconds, and informative visuals are the key to capturing and holding attention while highlighting your product's key benefits. Every product card is tailored to the specific requirements of each online store and product type, taking into account unique formats, preferred image sizes, and quality standards. We create visuals from your photos or scratch, offering custom design, well-thought-out data layouts, and elements that boost click-through rates. Every detail draws attention to your product and conveys all its essential features to potential buyers.
  • Our service includes multiple stages, from creating a unique design to testing variations for maximum CTR improvement and full compliance with platform technical requirements. You’ll not receive just a beautiful image but a powerful tool that enhances the perception of your product, builds buyer trust, and increases sales.
  • Invest in your product cards today to ensure long-term growth and success. This investment brings immediate results by boosting sales while helping your brand stand out and strengthen its presence in the market. Visually appealing and informative product cards build buyer trust and create sustained interest, working in your favor with every new visitor.
  • The long-term benefits are clear: they create a high-quality image for your product, improve its visibility, and strengthen its ranking on marketplaces and online stores.
  • Don’t wait for your competitors to get ahead—order Product Cardsfor Online Shopping today and unlock new growth opportunities for your business!

Your Online Shop Sales Can Grow by 30% — Order Product Cards That Work!

Studies in E-Commerce Show That Products with High-Quality Cards on Platforms. Attract 30% More Attention if we compare to those presented with only text descriptions and standard photos. On Online Stores and platforms such as Amazon, AliExpress, Yandex, Market, Ozon, and Wildberries, highlighting key product features and benefits helps keep users' attention longer than simple product cards.

Buyer behavior research confirms: that more than 60% of users make purchase decisions based on visual data.
In simple terms, almost no one reads descriptions. This effect is particularly noticeable in categories that require complex and precise explanations, such as electronics, home appliances, and cosmetics. In these categories, buyers want to instantly see what makes a product unique and how it can be used. Product Cards help shorten the customer journey from discovery to adding the product to the cart by simplifying complex information and emphasizing key features.

According to marketing research, using product cards significantly increases sales efficiency. Studies by Nielsen Norman Group and HubSpot reveal that visual content helps users process information faster and more effectively. For example, materials with product cards receive 94% more views on average compared to text-only content. Additionally, research shows that people remember up to 65% of information presented visually, compared to just 10% from reading plain text.

For platforms like Amazon and eBay, adding dimensions and diagrams increases engagement and conversion rates, helping products stand out from competitors. Studies also show that pages with product cards receive 650% more interactions compared to text-only pages, enhancing the "stickiness" of the product and positively affecting SEO and search rankings.

Referenced research links:

https://blog.hubspot.com/marketing/infographic-stats — Statistics on the effectiveness of product cards for marketing.
https://blog.hubspot.com/marketing/visual-content-for-conversion-rates — How visual content, including product cards, affects conversion rates.
https://blog.hubspot.com/marketing/visual-content-marketing-strategy — The role of visual content in marketing strategies.

A brief description of product card creation services and their value for business

Our services for creating Product Cards for Platforms are a comprehensive solution that helps your product stand out effectively and increase sales. We create not just images but powerful visual tools that capture buyers' attention and boost conversion rates. Well-designed infographics set your product apart from competitors and offer a range of benefits.

Attracting and Retaining Attention
On platforms, buyers often have to choose from numerous similar products.
Visual materials that highlight the key features of a product immediately attract the target audience.
This approach makes information easier to digest and clearly shows why your product meets customer needs, increasing its chances of being chosen and purchased.

Increasing Click-Through Rate and Conversion
Our product cards communicate the benefits of a product, making information accessible and easy to understand. Studies show that products with well-thought-out, informative cards receive more clicks, as buyers prefer products that are visually clear at a glance. This is especially important for complex products where key features need to be conveyed quickly. Such images shorten the path from interest to purchase, improving conversion rates and benefiting your business.

Professional Design and Platform Adaptation
Each project is developed with the specific requirements of platforms like Wildberries, Ozon, Yandex Market, and Amazon in mind. Our designers tailor visual content to online store formats, ensuring the product looks attractive and professional. This approach guarantees technical compliance and maximum visual impact, enhancing the product’s appeal.

Competitor Analysis and Focus on the Target Audience
The project starts with an analysis of competitors and research of the target audience to present your product most advantageously. This allows us to create materials that showcase the product and address buyer needs. We provide visuals that grab attention and stimulate sales by meeting customer expectations.

Our product card creation services are a valuable tool for your business, helping your product become more visible, understandable, and appealing to customers.

Recent projects

Price List for Product card Creation Services for Online stores

Title Slide — 15 €

Development of an eye-catching cover with competitor analysis and test display in search results. This option is suitable for those who want to highlight the main advantages of the product and draw attention to its unique features.

Click-Through Rate Testing (CTR) — 33€

Creation of three cover variations for click-through rate (CTR) testing and selecting the optimal format.
Recommended for products where a high CTR is crucial to attracting maximum audience attention.

Turnkey Approach — 13€

This plan includes a full cycle of work: product feature analysis, competitive evaluation, and the development of two covers highlighting the main advantages.
The perfect choice for those who want a well-thought-out visual solution without additional effort.

Design Based on the Provided Technical Specifications (TS) — 10€

Development of an infographic based on the technical specifications you provide.
Suitable for those who have a clear vision of how the final product should look and want a specific solution.

Format Adjustment for WB/OZON — 4 €

Image adaptation for the needs of another marketplace or replacing the product in the current design.

It's a great option for those who want to use it across different platforms.

Enhanced Content (Rich Content)— 13 €

Creation of rich and informative content with additional graphic elements that help attract and retain attention.
This package is ideal for those who want to stand out from competitors and make the infographic more engaging and understandable.

Калькулятор стоимости инфографики

Общая стоимость: 1500

How to Order Infographics for Marketplaces: Step by Step

Ordering infographics for your product is simple and convenient. We've prepared a step-by-step guide so you can understand the process, from the initial request to receiving the final work. Carefully review the stages to know what to expect at each step, and submit your request when you're ready to begin!

Frequently Asked Question (FAQ)

During the process of creating product cards, our clients often have questions about the workflow, deadlines, payment terms, and the possibility of making revisions. To make the process more transparent and straightforward, we’ve compiled the most frequently asked questions and answers. This section will help you better understand how we work, what we need from you at each stage, and what results you can expect.

1.What types ofProduct Cards can I order for Online Shopping Stores and platforms?

We offer several types of Product cards tailored to different needs. These include product covers that grab attention and make the first visual contact with the customer more effective. We also provide rich content, ideal for products that require a more detailed description of features and benefits. For those seeking a full-service solution—from concept to final result—we offer turnkey Product Cards. This option includes product analysis, design, and adaptation for a specific marketplace, ensuring your product stands out and looks appealing.

2.How long does it take to create a Product card?

The completion time depends on the selected service package and the complexity of the work. For example, a simple title slide can be ready within 1–2 days, while a comprehensive infographic for multiple products, including in-depth analysis and detailed design, may take up to a week. In any case, once the project details are confirmed, we will provide you with an exact delivery date so you can plan the launch of your product on the platform or your online store.

3.How does the layout approval process work?

During the development stage, you will receive a draft layout for preliminary review. This is an important step where you’ll have the opportunity to assess the overall style and composition and suggest any necessary adjustments. Once the layout is approved, we finalize the project, incorporating all the revisions. The layout is designed to meet all the technical requirements of the platform, and the final version will be ready for publication.

4.Is it possible to order cards for multiple products at once?

Yes, you can order Product cards for multiple products, and large orders, we offer flexible terms, including discounts. This is a great way to create a consistent visual style, ensuring your brand appears cohesive on the platform and attracts customers with high-quality visual representation.

5.How is payment processed, and what methods are available?

Payment is made after the terms and deadlines are agreed upon. We offer various secure payment methods, allowing you to choose the most convenient option. Bank transfers are available, and we provide all necessary documentation. If needed, we can prepare a civil contract and a delivery-acceptance act. Work on the project begins immediately after payment confirmation, with all stages carried out according to the agreed plan.

6.Is it possible to make changes after the project is completed?

The main adjustments are made during the layout approval stage to ensure the final result is as accurate as possible. After the completed project is delivered, minor changes are still possible, and we are always willing to accommodate you to ensure you are satisfied with the outcome. It’s important that the final product fully meets both platform requirements and your expectations.

7.What materials do I need to provide to start the project?

To start the project, a product description and high-quality images (if available) are sufficient. This helps us better understand the product and its features. If you have specific requirements or style preferences, feel free to share them—this will help us create an infographic that meets your expectations as closely as possible.

8.For which platforms do you create product cards?

We work with popular platforms and online stores such as Wildberries, Ozon, Yandex Market, Amazon, and AliExpress. Each platform has its requirements for image format, resolution, size, and other technical aspects. Our team ensures that these specifics are taken into account so your product looks appealing and complies with the platform’s standards.

9.What should I do if I’m not sure what type of Product card I need?

If you have questions or are unsure about the format, contact us—we’ll help you choose the right type of infographic based on your product’s features and your goals. We can offer standard options as well as custom solutions that will effectively showcase your product.

10.In what format will the finished product card be delivered?

The final file is provided in the format most suitable for your chosen platform, typically JPEG or PNG with optimal resolution and size for uploading. If you have specific format requirements, such as for other platforms or print use, we can discuss and prepare multiple versions as needed.

Examples of work and case studies.

Our team creates Cards that help products stand out and capture attention on platforms and online shopping stores. This section features several examples of our successful projects, each tailored to meet the unique needs of our clients and adapted to the specifics of their products and target audiences.

Case 1: Comb for Cats and Dogs

Description: Development of a product card for a comb that combines the functions of a de-matting tool and a de-shedding brush.

Main Goal: Emphasize the unique design and functionality of the product, along with its approval by grooming experts.

Task: Showcase the key features of the comb that matter most to pet owners.

Solution: We used bright elements, bold fonts, and images of happy pets to create an emotional connection with the customer.

Result: The product card captured the target audience’s attention and contributed to increased sales.

Product card for Online stores— comb for cats and dogs
Product card for platforms — 3500W electric heater

Case 2: Ceramic space heater

Description: Development of aproduct card for a heater focusing on its stylish design and instant heating capability.

Task: Highlight the product’s advantages, such as compact size, fast heating, and versatility for any interior.

Solution: The information was divided into sections with bold headings, making it easy for customers to quickly grasp the key features.

Result: The product card received positive feedback and improved the product page’s conversion rate by clearly showcasing its benefits.

Case 3: Winter mittens

Description: Product card for winter mittens highlighting warmth, comfort, and practicality.

Task: Attract customers interested in winter accessories and emphasize the mittens' versatility and style.

Solution: We used lifestyle photos showing the mittens in real-life use, text focusing on practical benefits, and positive customer reviews.

Result: The visual design increased product interest, leading to a higher number of items added to carts.

Order a product card — winter mittens
Pandora Ring with red heart, decorated with circuses pattern for the product card 

Case 4: Pandora Ring

Description: Product card for the Pandora decoration, emphasis on style and romance.

Task: Create an elegant image of the product, and emphasize its importance as a perfect gift.

Solution: Minimalist design with highlighting key features such as gift wrapping and heart shape.

Result: Attracted the attention of buyers looking for a gift, which increased sales to holidays.

Do you want your product to stand out in the Online Shopping Stores and Platforms?

We understand that in a highly competitive environment, visual presentation plays a key role in sales success. High-quality product cards not only grab attention but also convey the value of your product, increasing trust and encouraging purchases. Our specialists have extensive experience in creating unique graphic solutions that highlight your product’s strengths and adapt them to the specific requirements of each platform.

What You’ll Get by Working with Us:

Personalized Approach: We consider your brand and product’s unique features to create a product card that truly stands out.
High-Quality Design: Our professional team knows how to present information effectively to catch the eye and hold attention.
Full Support at Every Stage: From discussing the concept to delivering the final files, we are with you to make the process as comfortable and transparent as possible.
Adaptation for Any Platform: Whether you sell on Wildberries, Ozon, Amazon, or AliExpress, we ensure full compliance with the platform’s technical and stylistic requirements.
If you're ready to take your product to the next level and boost sales, contact us now!
Our team will create product cards that help your product become more visible and attractive to customers.

Checklist for Choosing the Right product card

When deciding which product card will best suit your product in an online store, it’s essential to consider several key factors. Here's a checklist to help you make an informed choice:

1. Define the Purpose of the Product card
What goals should it achieve?
(e.g., increase click-through rates, highlight product benefits, or draw attention to unique features.)
Decide whether you want the focus on visual appeal, detailed descriptions, or audience engagement through comparisons and ratings.
2. Choose the Right Type of Product card
Title Slide: Great for the first visual impression.
Rich Content: For a detailed description of product features and benefits.
Turnkey product card: A full-service package that includes design development and platform adaptation.
3. Analyze Your Target Audience
Who are your buyers?

Ensure that the product card meets their expectations and preferences, whether they are young moms, sports enthusiasts, or pet owners.
Think about which elements (icons, fonts, colors) will best suit this category.
4. Assess Competitors
Study how similar products are presented on different platforms.
Identify ways to stand out.
Analyze competitors’ product cards and determine which elements you can improve or enhance.
5. Ensure Compliance with Platform Requirements
Each platform (e.g., Wildberries, Ozon, Amazon) has specific technical requirements for image size, resolution, and format.
Make sure your chosen format meets the platform’s standards to avoid upload or display issues.
6. Align the Style with Your Brand
The product cards should maintain your brand's overall style and align with other marketing elements.
This helps create a cohesive brand perception and improves customer recognition.
7. Craft Key Messages
Decide which key features or benefits of the product you want to emphasize.
These should be visually highlighted and easy to understand with short, clear texts and visual accents.
8. Set Budget and Deadlines
Knowing your budget and timeline will help determine the scope of work and the type of product card.
Keep in mind that complex, multi-layered product cards require more time to develop.
9. Choose the File Format
Decide in which format you want to receive the final product card (JPEG, PNG, PDF) based on the platform's requirements.
Ensure that the files meet all technical standards.
10. Plan for Revisions
Discuss with the designer or agency the conditions and number of possible edits to ensure the final result meets your expectations.
This checklist will help you streamline the product card selection process and make it more efficient, ensuring your product stands out and attracts attention in the Online store or platform.

Product cards, what it is, a detailed definition

Product cards

Product cards are a method of visually representing data, knowledge, or information using graphic elements.

The goal of product cards is to make complex or extensive information easier to understand, accessible, and memorable for a wide audience.

Key tools of Product cards:

  • Data visualization: Uses graphs, charts, icons, and illustrations to represent numerical and factual data.
  • Combination of text and images: Combines brief text descriptions with visual elements to enhance understanding.
  • Structured presentation of information: Presents information in a logical sequence, making it easier to navigate and digest.
  • Aesthetic design: Grabs attention with an attractive color palette, typography, and layout of elements.
Goals and benefits of product cards:

  • Simplifying complex information: Makes technical or complex data accessible and easy to understand.
  • Enhancing memorability: Visual images are easier to remember than plain text data.
  • Attracting attention: A bright and well-thought-out design can stand out in a sea of information.
  • Speeding up message delivery: Quickly conveys the main idea without the need for lengthy texts.
  • Increasing engagement: Stimulates interest and encourages the audience to interact and share content.
Applications of Product cards:

  • Marketing and advertising: Presents products, services, and statistics in an appealing form for the target audience.
  • Education: Helps with learning by visualizing concepts, processes, and historical events.
  • Media and journalism: Illustrates news articles, reports, and studies to enhance information perception.
  • Business analytics: Visualizes corporate data, performance metrics, and strategic plans.
  • Science and research: Presents scientific data and research results to a broad audience.


Types of product cards:

  • Statistical product cards: Focuses on numerical data using charts and graphs.
  • Informational (factual) product cards: Provides information on a specific topic without much numerical data.
  • Process product cards: Shows a sequence of steps or stages in a process.
  • Geographical product cards: Uses maps to display data related to locations.
  • Comparative product cards: Compares different objects or ideas to highlight differences and similarities.
  • Hierarchical product cards: Shows the structure or order of elements by importance or other criteria.

Key components of successful product cards:

  • Clear objective: Defining the main idea or message to be communicated to the audience.
  • Audience understanding: Knowing the needs and interests of the target group to tailor the content.
  • Quality data: Using reliable and up-to-date information.
  • Simplicity and conciseness: Avoiding information overload and focusing on key points.
  • Appealing design: Using visual elements that support and enhance the message without distracting from it.
Why Product cards are effective:

  • Visual thinking: The human brain processes visual information faster than text, making infographics an efficient communication tool.
  • Emotional impact: Colors and images can trigger an emotional response, strengthening the message’s impact.
  • Versatility: Suitable for various platforms and media, including print, websites, and social media.
  • Viral potential: Easily spreads and is shareable in the digital environment, increasing audience reach.
Examples of product cards usage:

  • Social issues: Highlighting statistics and facts on important social topics to raise awareness.
  • Corporate reports: Presenting financial performance and company achievements in a visual format.
  • Educational materials: Simplifying complex topics for students and learners.
  • Health and medicine: Providing information on health, medical procedures, and disease prevention.

Conclusion

Quality product cards are not just about aesthetic design; they are a powerful tool that can significantly boost sales effectiveness on platforms. They capture attention, build trust, and help customers make faster purchasing decisions. In a highly competitive environment, such details can be crucial to the success of your business.

Product cards are a powerful communication tool in today’s information society. They combine art and analytics to present data in a clear and appealing form. Their use promotes a deeper understanding of information, increases audience engagement, and effectively conveys complex ideas.

Our team of professionals is ready to assist you in creating a unique and effective image that highlights your product's advantages and attracts more customers. We offer a personalized approach, high quality, and adherence to all platform and online store requirements.

Don't miss the chance to stand out from your competitors and increase your product sales!

Photo clipping (cutout)

Ready to take your business to the next level?
Contact us now, and we’ll start working on the product cards that will deliver real results for you.

What types of product cards for platforms do we create?

We offer various types of product cards, each designed to solve specific tasks and help products attract more attention from buyers on online stores and platforms. Below are the main types of product cards we create, along with a brief description of their intended purposes.

Cover Slides
Purpose: Attracting the attention of potential buyers at first glance.
Description: The cover slide is the first image a buyer sees when browsing the product catalog. It must be bright, informative, and clear to capture the user's interest and encourage them to learn more about the product. We focus on an attractive design that quickly conveys the product’s key benefits.

Step-by-Step Instructions
Purpose: Explaining how to use the product.
Description: For products with more complex usage (e.g., technical devices or cosmetic procedures), we create step-by-step instructions that demonstrate how to use the product. This type of product card makes a complex process easy to understand and facilitates the purchasing decision by showing that the product is simple and convenient to use.

Comparison Tables
Purpose: Comparing the product's features with similar offers.
Description: Comparison tables help buyers quickly see the advantages of your product compared to competitors. We visualize key parameters like price, quality, and functionality, highlighting how your product stands out. This is especially useful for products in popular and competitive categories.

Product Features and Benefits Demonstration
Purpose: Visualizing the key features and functions of the product.
Description: This type of product card is used to highlight unique product characteristics, such as material durability, eco-friendliness, compactness, or additional features. We focus on visual elements so that buyers can immediately see what makes your product special and useful.

Rich Content
Purpose: In-depth presentation of the product to create an emotional connection with the buyer.
Description: Rich content presents the product through detailed descriptions, multiple images, videos, text, and reviews. This helps the customer not only learn about the product's features but also see it in action, imagining how it would fit into their life. Rich content is particularly effective for premium products, where it’s essential to evoke a sense of high quality.

Mini-Instructions and Tips
Purpose: Simplified guide or tips on how to use the product.
Description: Short instructions or tips are ideal for products that require brief usage or care explanations. We focus on simplicity and clarity, helping the buyer quickly understand and make a purchasing decision.

Why our Product card will help you stand out from the competition?

"Why Our Product Card Will Help You Stand Out from the Competition?"

OurProduct card for online stores and platforms is created with consideration of your product's specifics, the needs of your audience, and the characteristics of the platform where you sell. We understand that, in the context of high competition, it is important not only to attract attention but also to hold it, fostering trust and a positive perception of your product. Here's how our Product card helps achieve these goals:

1. Attracting Attention
We use a combination of bright, memorable elements and an intuitive layout to ensure your product card catches the eye immediately. By carefully selecting colors, fonts, and images, we make the information easy to perceive, which is especially important in platforms where buyers browse hundreds of products.

2. Building Trust in the Product
High-quality Product cards help create the impression that the product is reliable and thoughtfully designed. We focus on details like stylish presentation of features, clear illustrations, and professional layout that emphasize the product’s high quality. The clearer and more understandable the information is presented, the more trust it builds in your brand with potential customers.

3. Improving Product Perception and Understanding
We emphasize the key advantages and characteristics of the product, such as unique features, materials, and packaging. Buyers find it easier to perceive and remember information presented in a Product card, which positively influences their purchase decision. In a world of limited time, visual content holds attention better than long textual descriptions.

4. Increasing Click-Through Rate and Conversion
We have observed that Product cards, which highlight the benefits of a product and make it more appealing, directly affect click-through rates and conversions. Comparative tables, mini-instructions, and feature demonstrations help customers quickly understand how your product differs from others and create the desire to move towards a purchase.

5. A Personalized Approach and Focus on Your Goals
Our team approaches each project individually, creating Product cards that accurately reflect the essence and uniqueness of your product. We adhere to branded formatting principles and comply with all platform requirements to ensure your product looks professional and cohesive on the platform.

Here’s what our clients say about the results after implementing the Product card:

...

Our advantages: Why you should choose us to create the Product card

Choosing a company to create Product cards is a decision that directly affects the success of your product on the marketing board. That’s why our clients trust us and choose us to create unique visual content:


  • Experience and professionalism
We have years of experience working with various product categories, including electronics, cosmetics, clothing, and pet accessories. Our team understands the nuances of each category and createsProduct cards that effectively highlight the unique features of the products.

  • Individual approach to each project
We know that each product is unique, so we approach every project individually.
Our team takes into account the specifics of your product, target audience, and sales goals to create an infographic that perfectly fits your tasks.

  • Adaptation to the requirements of marketers
We keep track of the latest changes and requirements on popular platforms such as Wildberries, Ozon, Amazon, and AliExpress. This allows us to create an infographic that fully meets the technical and visual standards, which simplifies the loading process and improves the display of your goods in the window.


  • High quality and attention to detail
Our design team pays special attention to every detail, from the choice of fonts and color schemes to the placement of elements.
We create high-quality Product cards that not only attract attention but also create a positive impression of your brand, creating trust among customers.

  • Flexibility and affordability
We offer different packages of services, which allow you to choose the most suitable option for your budget.
Regardless of the volume and complexity of your order, we find a way to offer competitive prices while maintaining high quality.

  • Transparency and support at all stages
From the first discussion to the final result, we maintain communication with the client to make sure that every step of the work is transparent and clear. We provide progress reports, take your wishes into account, and are open to adjustments so that the final result is fully in line with expectations.

  • Positive reviews and verified results
Our customers have noticed a significant improvement in customer satisfaction and sales growth after the implementation of our Product card.
We are proud of the positive feedback that confirms that our solutions help businesses to succeed in marketing plans.

  • Innovative approach to design
We follow the latest trends and apply creative solutions to make your Product card look relevant and attractive.
Our designers can combine innovation and ease of perception, creating graphics that are not only beautiful but also functional.

By choosing us, you get a reliable partner who will invest all efforts in creating product cards, able to highlight your product among competitors and attract the attention of your target audience.
Leave a message to discuss how we can help your product reach new heights in the platforms

Frequent errors when ordering Product cards and how to avoid them

1.No clear brief

Error: Lack of information about the product, target audience, and objectives of the Product card. Without a clear brief, it is difficult for the designer to understand which elements and accents are important.

How to avoid: Prepare a detailed brief, specify the key features of the product, target audience, and your expectations. The more information you provide at the start, the more accurate the result will be.

2.Choosing the wrong type of Product Card

Error: The order of Product cards does not correspond to the purpose of the product. For example, step-by-step instructions for a simple product can confuse the buyer.

How to avoid: Define the Product card tasks and consult with a designer or agency. They will help you to choose the type of Product cards that will best solve your tasks, whether it is a title slide, rich content, or a comparative table.

3.Ignoring the marketing requirements

Error: Not paying attention to the technical requirements of the platform (image size, file format, resolution). This may cause the infographic to be displayed incorrectly.

How to avoid: Make sure the designer is familiar with the requirements of the online stores you plan to host. For example, Wildberries and Ozon may have different requirements for the image, and this should be taken into account.

4.Underestimation of time for finalization and revision

Error: Expected Product card to be perfect the first time. In practice, several iterations are usually required to achieve the optimal result.

How to avoid: Bookmark the time for corrections and edits in the project schedule. Talk to the designer about making changes and specify the number of changes included in the price.

5.Unstructured texts and visual accents

Error: Unthought texts or visual elements that do not correspond to the essence of the product. This can confuse the buyer or create a wrong impression.

How to avoid: Work with the designer on the text and accents so that they accurately reflect your product’s characteristics. The short, clear, and precise accents will help to convey the value of the product to the buyer.

6.No testing and evaluation of results

Error: The test of theProduct card is not performed after its publication, which does not allow us to evaluate how effective it is for attracting attention and conversion.

How to avoid: Analyze the effectiveness of Product cards after their implementation. Pay attention to clickability, time of viewing the product card, and conversion. This will help to understand if the Product card has reached its goals.

7.Unrealistic expectations on timing and budget

Error: Expect fast and cheap results. Creating a good Product card requires time and a professional approach.

How to avoid: Keep in mind that it may take several days or even weeks to create a Product card, depending on the complexity of the work. Make sure your budget and schedule are realistic so that the result is quality.

8.Overloaded design

Error: Too many details can distract and make the information difficult to understand.

How to avoid: Keep the balance between informality and conciseness. Discuss with the designer what items are priority and remove any unnecessary details that do not affect the decision to buy.

9.No common style with other brand materials

Error: Use of the product card style that does not match the rest of the brand elements (logo, color palette, fonts).

How to avoid: Make sure the product card reflects the brand’s style and is consistent with other marketing materials. This creates a holistic and professional brand image.
How do product cards affect SEO?

Product cards for marketers has a significant impact on SEO (search optimization) due to several key aspects:

1. Increase time to interact with the goods
Qualityproduct cards attract attention and keep users on the product page longer.
This is important for SEO, as search engines take into account behavioral factors such as time spent on the page.
The longer a user interacts with a product card, the more likely it is that the search engine will find this page useful and improve its ranking.


2. Reduced failure rate
If the product card contains clear and eye-catching visual elements, users are less likely to leave the page immediately.
Reducing the failure rate has a positive effect on SEO, as search engines consider pages with low failure rates to be more useful and of better quality.


3. Attracting external links and mentions
Creative and informativeproduct cards are often interesting to users and bloggers who can share images on their platforms or refer to the product card.
External links from other sites increase the page’s reputation in search engines, which helps improve search results.


4. Optimization for visual search
Search engines like Google are actively developing visual search technologies.
Product cards with high-quality images, unique designs, and correct attributes (for example, ALT tags) can appear in the search by images. This helps to attract additional traffic, especially if theproduct cardsolves specific customer questions.

5. Improved UX and conversion, which indirectly affects SEO
A pleasant and user-friendly design, provided with aproduct cardimproves the user experience (UX).
Search engines take into account how effectively the site responds to user requests, and improve page ranking with good UX scores. Goodproduct cards help buyers quickly get all the information they need, which can eventually lead to more conversions.

6. Increase of clickability (CTR) in search output
Product cards with high-quality images and informative visual elements can also attract more clicks in the search result if theproduct cardimage is included in an extended snapshot.
High CTR in search output can be a signal to search engines about the usefulness and relevance of the page.

7. Easier to understand keywords and information
Product cardsallow to inclusion of of keywords in context, improving the semantic structure of the page. For example, visual elements such as icons or diagrams can be accompanied by text containing key queries, which makes the page more relevant to search engines.


Example:
The product card t highlights important characteristics of the product (such as health benefits or unique features) and includes text with keywords, will be ranked higher according to relevant requests, than a card containing only standard images and description. Thus, a good infographic product card not only improves the visual appeal of the product card but also contributes to the improvement of SEO metrics, attracting additional traffic and increasing the chances of successful sales.

Talking about us

Feedback from marketers on the results after the implementation of infographics

We are proud that our product cards help marketers increase sales and improve the visibility of products. Here are some customer reviews that already see positive results from using our work:

1. Anna, a pet seller at Wildberries
"After we added product cards to our product pages, the number of views increased by 25%. Customers have noticed that they now understand better what kind of product our product is suitable for and how to use it. This helped us reduce the number of questions from customers and increase brand confidence."


2. Dmitry, owner of the home appliance store at Ozon
"The introduction of product cards helped to improve the readability of product cards. Buyers have become more active in studying the characteristics because they now see the main advantages of the product immediately. As a result, our sales have increased by 30% within two weeks of updating the images."

3. Elena, brand manager of cosmetics on AliExpress
"We needed an infographic product card to highlight the unique ingredients and benefits of our cosmetics. Thanks to the good visualization from your team, customers became more trusting of the product, which led to an increase in positive reviews and repeat purchases. Sales on AliExpress have increased by 20%

4. Sergei, a sports equipment salesman at Wildberries
"Our products have become much more popular since we updated the cards. Buyers now understand more quickly how our inventory differs from others, and we have fewer returns due to incorrect expectations. The conversion rate increased by 15%, and the product became more popular on demand."

5. Madina, marketing specialist in the home accessories company at Ozon
"Thanks to your product card, the product has become much more presentable. The design attracted users' attention and they started adding more products to the basket. Our conversion has increased by 18% and we see that customers leave more positive feedback, noting the convenience and informality of our cards.


These reviews show that our product cards work and help marketers succeed by attracting more buyers and increasing trust in the goods.

Glossary of terms

  • Product cards
    Visual representation of data or information that helps users to perceive and understand content more quickly. In the context of marketing guides, product cards are used to illustrate the advantages of a product, its characteristics, and instructions for use.

  • Title slide
    The first image in the product card on the platform attracts the attention of the buyer. This slide usually contains the name of the product and the main characteristics to interest the user and encourage him to open the card for a detailed examination.

  • Rich content
    Graphic and textual filling of the product card, which makes it more informative. Rich content can include multiple images, videos, text blocks, and reviews, which helps buyers get a more complete picture of the product.

  • Conversion
    The ratio of purchases to visits to a product card. The higher the conversion, the more effective the product card attracts and convinces buyers.

  • CTR (Click-Through Rate)
    The clickability index indicates the percentage of users who clicked on the product card compared to the total number of people who saw it in the delivery. High CTR is about the attractiveness of the card’s header or image.

  • Keywords
    Words or phrases used by buyers when searching for products on online stores and platforms. The correct choice and placement of keywords in the description and headings help the product card to rise in search results and attract more customers.

  • SEO (Search Engine Optimization)
    Process of optimization of the product card or web page to improve its position in search results on marketing pages or search engines. SEO optimization includes the use of keywords, improved structure, and the addition of quality content.

  • Goods card
    Page with description, images, and characteristics of the product on the marketing website. The product card is the main tool for attracting buyers and describing the benefits of a product.

  • Behavioral factors
    Metrics that reflect user behavior on the page, such as time spent on the page, clicks, and returns. These data are considered by search engines and marketing guides to determine the relevance and quality of the product card.

  • Marketplace or Marketing Platform
    A platform for selling products, on which various sellers can place their products. Examples of marketing platforms: Are Wildberries, Ozon, AliExpress, and Amazon.

  • Competitor analysis
    Study of the characteristics and design of competitors' products to identify advantages and disadvantages. Helps create more attractive and competitive product cards.

  • Customer Experience (UX)
    General impressions and user convenience from the interaction with the product card. Good UX simplifies the perception of information and promotes conversion.

  • Visual search
    Technology that allows users to search for goods by images. For this, it is important to have a quality product card that allows marketers to identify the product by visual characteristics.

  • Failure rate
    An indicator of the number of users who left the product card immediately after it was opened. A high frequency of failures may indicate the card’s low attractiveness or not meeting user expectations.

  • Adaptation to platform
    The process of customizing the infographics or content of the product card to meet specific marketing requirements (e.g., image size, file format) to ensure the correct display and enhance clickability.

Comparison of our services with competitors

In today’s e-commerce world, it is important not only to present the product on the marketing platform but also to make it visible among many competitors. We understand that you have a choice of different companies offering product card services. This is why we believe our services stand out from the competition:

  • Individual approach to each project
    We do not use standard solutions. Each infographic is developed from scratch, taking into account the characteristics of your product, brand, and target audience. This ensures the uniqueness and effectiveness of the visual content.

  • Professional team of experts
    We have experienced designers, marketing experts, and copywriters. The collaboration of specialists from different fields ensures high-quality product cards, that not only look beautiful but also sell.

  • Deep understanding of marketing requirements
    We follow the current requirements and recommendations of popular platforms such as Wildberries, Ozon, AliExpress, and Amazon. This allows us to create content that is fully compliant with the technical specifications and rules of each marketing platform.

  • Results Orientation
    Our main goal is to help you increase sales and conversion. We analyze the effectiveness of product cards and, if necessary, make improvements to achieve maximum results.

  • Results Orientation
    Our main goal is to help you increase sales and conversion. We analyze the effectiveness of the infographics and, if necessary, make changes to achieve maximum results.

  • Timeliness
    We value your time and always adhere to the agreed deadlines. Clear planning and organization of processes allow us to execute projects on time without loss of quality.

  • Support at all stages of cooperation
    From initial consultation to final delivery of the project - we are always in touch. Ready to answer questions, provide recommendations, and take into account your wishes.

  • Positive reviews and successful cases
    Our customers have seen sales growth and performance improvement after the introduction of our infographic product card. You can read the examples and reviews to see how our services work.

  • Comprehensive service
    In addition to creating product cards, we can offer additional services: development of a promotion strategy, SEO optimization of descriptions, professional photography, and much more.

  • Innovation and relevance
    We are constantly studying new trends in design and marketing, introducing modern technologies and approaches. This allows us to create relevant content that attracts and retains the attention of buyers.
Why is this important to you?

  • Increase sales: Quality product cards highlight your product, increase trust, and encourage buyers to buy.
  • Time-saving: You get a ready-made solution that meets all requirements without the need to make multiple edits.
  • Brand Strengthening: Unique style and professional design strengthen your brand positioning in the market.

Ready to take your sales to the next level?
Choosing the right partner to create product cards is key to your business' success on marketing platforms. We are confident in the quality of our services and ready to prove it in practice.

Contact us and we will develop a product card for you that will help you to bypass competitors and attract more customers.

Ready to take your business to the next level?
Contact us now and we will start working on the Product card that will bring you real results.

Comparison of the effectiveness of the product card and the usual description of the product

Product cards have proven to be effective in raising key metrics on marketing lists. The following are examples showing how CTR (clickability) and conversion have changed after adding infographics to product cards.

1. Case 1: The electronics vendor at Ozon
Before the introduction of the Product cards:

CTR (clickability): 2.4%
Convertibility: 1.2%
Average time on page: 45 seconds
After the introduction of the Product cards:
 
CTR (clickability): 3.8% (increase by 58%)
Convertibility: 2.1% (grow by 75%)
Average time on page: 1 minute 20 seconds


Description:
The seller added an infographic to the product cards, showing key benefits of the product: technical characteristics, unique functions, and comparative advantages over competitors. This has attracted more attention and interest from buyers.

Chart of changes in indicators:
Column chart showing the increase of CTR and conversion before and after the introduction of product cards.)


2. Case 2: Brand cosmetics on Wildberries
Before the introduction of the Product cards:

CTR (clickability): 1.9%
Convertibility: 0.8%
Average time on page: 30 seconds
After the introduction of the Product cards:

CTR (clickability): 3.1% (increase by63%)
Convertibility: 1.5% (increase by87%)
Average time on page: 1 minute 5 seconds


Description:
The brand has introduced a product card that showcases the ingredients of products, their benefits for different skin types, and clinical trial results. This helped establish the confidence of buyers and encourage them to buy.

Chart of changes in indicators:
Linear graph, reflecting the improvement of CTR and conversion. )


3.Case 3: Sports goods seller on AliExpress
Before the introduction of the Product cards:

CTR (clickability): 2.6%
Convertibility: 1.0%
Average time on page: 40 seconds
After the introduction of the Product cards:

CTR (Clickability): 4.2% (62% increase)
Conversion: 2.2% (120% increase)
Average time on page: 1 minute 30 seconds
Description:

After adding a product card showing the use of sports equipment in action, health benefits, and training results, the seller noticed a significant increase in interest in the goods.

Chart of changes in indicators:
Display a combined chart to visualize the changes.

Consolidated statistics
Research and experience show that the introduction of product cards can lead to the following improvements:

Increase CTR by 50-70%
Conversion growth of 60-100%
Increase of the average time spent on the page by 30-50%
Summary Chart:

An aggregated graph comparing the average before and after the introduction of the Product cards.


Conclusion
Quality infographics significantly improve the efficiency of product cards in marketing lists:

Attracts the attention of buyers, making the product more visible among competitors.
Increases product confidence by providing clear and understandable information.
Improves behavioral factors such as page time and viewing depth, which positively affects product ranking in search marketing.


Note: The data presented is based on consolidated results and may vary according to product category, product card quality, and audience specifics. Individual analysis and testing are recommended to achieve the best results.

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